DQ1 Problem Response, and conclusion, DQ Payouts to Shareholder w9DB Essay

DQ1 Problem Response, and end, DQ Payouts to Shareholder w9DB - Essay Example In a circumstance where the chiefs realize that the right estimation of their offers is $14.50, the best thing they ought to do to raise $500 million is by getting the cash. This is on the grounds that the financial specialists will realize that the cost of the offer is undervalued and won't accepting value. This can be clarified as follows: We know the expense of obtaining is $ 0.20 per share and if the firm sells 37 million offers at a markdown of $1 per share ($14.50 - $13.50), they should bear the expense of $37 million or, $0.27 per share (Putra, 2008). In this manner it will be fitting to give obligation in such a situation. As indicated by my closely-held conviction, if the firm has no trouble costs and just tax reductions, it will give value just on the off chance that it is overrated. Anyway the financial specialists will attempt to purchase the portions of the firm at the most reduced conceivable cost since they realize that the value is overrated. This will bring about declining the market cost of the value and the firm won't advantage by any means. So it would be better for IST to give obligation in such a situation as it will just upgrade its market cost. Putra. (2008, September 12). How are Earning Per Share (EPS) determined? In Accounting Financial and Tax. Recovered from http://bookkeeping budgetary tax.com/2008/09/how-are- earning-per-share-eps-figured/ Repurchase Tender offers †This methodology is commonly utilized in huge value buys. In this methodology, a firm fixes the particular cost at which it needs to buy back the offers, the quantity of offers it needs to repurchase and the timeframe for the offer. It further welcomes the investors who are eager to give up their offers for repurchase by the firm (Putra, 2009). Open Market Purchases †This methodology is essentially utilized for littler repurchases. In this technique, the firm has the freedom to choose the quantity of offer it needs to repurchase and furthermore the hour of repurchase. In this methodology, the firm repurchases the offers from the market itself yet at the

Real Life Situation

My Real Life Situation Back home, I was filling in as a showing aide ,and still is, with restricted specialists. Toward the finish of the semester, we generally have the finals week. Our area of expertise begins to self-destruct of course, the calendar was a wreck; in one day we have 4 tests and on a day or two ago none. It’s an average finish of the semester when this frenzy happens , and we battle each semester to discover an answer. This generally happens in light of our head office absence of consideration or absence of the executives aptitudes because of his delicate personality.I conversed with him and inquired as to whether I can step up and fix it unequivocally by bringing a standard test plan that can keep going for some semesters where no delegate/understudies will confront any difficulties as far as knowing their timetable and the classes . after a significant conversation with the head division, he at long last chose to give me his consent. I realized this was my o pportunity to show him my feeling of authority. So I began to characterize my technique and how am I going to understand this problem.I put a rundown for all courses and the name of educators whom are showing it, at that point ,I put a second rundown with all the classes rooms In the structure, moreover, I put a third rundown with all the delegate names that we have in staff . Finaly , I sorted out the calendar besd upon the need and understudy/delegate need. I assembled the staff and show them the new changes in a subject that show how straightforward the strategy will be later on in the event that we followed the new improved calendar. ven thought we had a few contradictions as far as delegate obligations and dates, I figured out how to illuminate them and toward the end each one know his duty and was satisfied with the arrangement . My college is stil utilizing my arranged calendar and never rolled out any improvements in the previous three years which implies that my arrangement s worked faultlessly . In this situation I utilized an influential procedure to convince the advisory group about how importnant is to have a standerd motivation for future years which can assist understudies with preparing ahead to their tests and for delegate to know their obligations forthright .I disclosed likewise to the board of trustees that I included a get together arrangement for proctos on the off chance that one of them needed to take a vacation day or missed a test day for individual reason by simple change starting with one delegate then onto the next which defintly attempted to my advantage and their understanding. Taking everything into account, I discovered that Good listening is basic for acceptable administration so tuning in to others conclusions and recommendations will assist you with reaching a full understanding therefore picking up the regard from others due to focusing on their requirements.

An Introduction to an Effective Promotional Mix

An Introduction to an Effective Promotional Mix INTRODUCTION TO PROMOTIONAL MIX In this article, you will learn about 1) an introduction in marketing and promotional mix, 2) the key components of the promotional mix, 3) how to establish an effective promotional mix, and 4) a short  conclusion.INTRODUCTION TO PROMOTIONAL MIXThere are lots of things that must come together for a company to successfully promote its products or services; this is what is sometimes referred to as a company’s marketing mix. There are 4 key components to any marketing mix, and one of the most important is the promotional mix.The Promotional Mix in MarketingDefinition of the Promotional MixThe promotional mix is best described as a series of tools that a business uses to communicate the message of why consumers should buy their product.Why is the Promotional Mix Important?The answer is very simple. If customers don’t know about your services and products, you will not get any sales. So the promotional mix is critical because it is the way you effectively communicate the characteristi cs of your goods and services to generate sales.The Difference between Promotional Mix and Marketing MixThe marketing mix encompasses several aspects that attract new and repeat customers. The promotional mix is just one aspect of the overall marketing mix, and it focuses on communication and interaction with potential customers.Four Elements of the Marketing Mix:Product â€" Anything that can be offered to a potential customer that fills a want or need.Price â€" The marketing mix factor that controls the volume of sales.Place â€" The distribution of products and services at the right time and in the right place.Promotion Activities undertaken by a business to get the message out about its product or service to the target audience.It is worth noting that many times companies will consider ‘people’ as the 5th part of a sound marketing mix.[cp_modal id=cp_id_75506] [/cp_modal]The Focus of the Promotional MixThe main objective of the promotional mix is to inform, remind and persuade the target audience about their need for the company’s product or service.Why the Promotional Mix Is Important to MarketingIt is important to the overall marketing process because if customers do not know about the products and services offered, sales will be limited and the company will not survive as a result.KEY COMPONENTS OF THE PROMOTIONAL MIXPersonal SellingThis is often referred to as one-on-one or face-to-face selling. As the name implies, it establishes a direct in-person connection with a prospective customer that may build trust and lead to a sale; it is the only means of promotion that allows you to adjust the message as the sales situation is unfolding. The downside is that it is a very costly means of selling. Examples would be a salesman on the floor of a home improvement company or a representative in a booth at a trade show.AdvertisingThis is almos t the exact opposite of personal selling because it involves no direct face-to-face customer contact at all. It happens when companies make expenditures to promote their product through such things as media and the internet. The main advantage of this type of marketing is it’s a one-way conversation that helps the customer focus on the benefits of your product or service for them. As mentioned, its biggest drawback is establishing trust because of its impersonal nature. Examples of advertising are television commercials and pop-up ads on websites.Direct MarketingThis type of marketing tries to narrow the focus to a selected group of people who would be more interested in your product or service than others. Direct marketing can generate more sales because of its specific focus and it normally does it at less cost to the company; however, this type of marketing may be ill-received due to the sheer amount of it that people receive daily. Examples of this type of marketing are e-mail and direct mail advertising campaigns.Sales PromotionThis is actually a catch-all term that covers any type of promotions other than the ones that are specifically mentioned here. The advantage of them is that they can induce traffic and sales by changing a buyer’s perception of a product or service value. The disadvantage of sales promotions is the short-term nature of them often overshadows your company’s long-term sales goals. Sales promotions can be done by putting coupons on a flyer or snack chips being sold on a point-of-purchase display.Public RelationsThis type of promotion has to do with creating a favorable image for your company as opposed to supplying direct information about a particular product or service. The advantage of public relations is that it can raise the appeal and image of your company for future purchasing decisions in a cost effective way. It must be noted also that it is very difficult to judge the effectiveness of this promotional campaign.Good exam ples of this are a company that encourages others to give to disaster relief by matching donations or that hosts a run benefitting cancer research.Corporate ImageThis is very similar to public relations except it is more direct in nature. It seeks to shape the company’s image in a very specific way; this is closely related to branding. The benefit of a corporate image promotion is it can stop a declining sales trend because of poor perceptions about your product or service. The drawback to using this method is that people may see it for exactly what it is and be further dissuaded about purchasing your product or service.A few very good examples of this are an airline that starts a campaign to fix its perceived uncaring image after a fatal crash of one of its aircrafts or a restaurant chain that needs to fix the negative publicity of a severe food illness outbreak at one of their locations.SponsorshipThis type of advertising is very similar to public relations in that it deals with a company’s image. It takes place when your company links itself to an event that makes it look good in the community or gives the impression your company is giving back something to the public. It can also be a non-charitable event that your product closely relates to, like sponsoring a sports team.A sponsorship can do such things as brand enhancement if you do it in conjunction with another strong name, and it can also help your company’s entry into niche markets that are typically hard to break into. It is also normally cost effective for what your company gets out of it. The drawbacks to sponsorship are tarnishing your image if the event or team you sponsor gets caught doing something wrong, and you also have little control over the sponsorship situation.Examples of a sponsorship are a beer company that sponsors a football (soccer) team or partnering with the Red Cross on a fundraising project after a natural disaster.Internet PresenceHow big a role are internet promotions playing in the marketing mix these days? Let’s just say that they have their own category here where years ago they were just an afterthought. There is absolutely no doubt that the internet is now a very big promotional marketing channel, and most companies are highly aware of this fact. You would have to look far and wide these days for a company that does not have a website or at least a blog. There are also many specialty businesses that have been born for the sole purpose of helping other companies with their internet presence.A big part of using the internet as a promotional tool has to do with the rise of social media. Sure it’s free to get on and participate with such social media providers such as Facebook and Twitter, but it is far from free for businesses to advertise on social media. These providers know what a powerful tool social media has become for advertising and marketing, and it costs a fair amount for those who use it.People often refer to the world nowadays a s a digital globe because of all the high-tech things like computers and smartphones that dominate life for people. In order for companies to compete for business, they definitely need to firmly establish an online presence. The best way to do this is to have a website that is comprised of factual and relevant data to your product or service and then optimize your site to drive traffic to it. If a website is optimized for search engines (SEO), then it will show up on the first few pages after internet users search a generic keyword.Big companies have whole departments that specialize in building websites and driving traffic to them, but small businesses often lack an online presence and are poorly optimized to drive traffic to them. Some studies suggest that over 90% of small business websites are not search engine optimized, and it puts them at a big competitive disadvantage. If these sites were optimized, there is no doubt that their sales would increase if their product was good and priced fair. Establishing an internet presence is a big key for promoting products and services.HOW TO ESTABLISH AN EFFECTIVE PROMOTIONAL MIXHere are some steps for establishing an effective promotional mix at your company.Step 1:     Define your target audience profile.Establish who the ideal match for your product is based on who will most likely consider purchasing it. You will also have to decide if you will promote your product to just the end users or if you will be better off selling to distribution companies or retail outlets.Step 2:     Define the goals of your promotional mix.You have seen through the various promotional strategies that were introduced that the goal of any marketing mix does not necessarily have to take a direct approach to impact sales or profits, although this is always the end goal no matter what promotional strategy you use. There are times when an indirect approach will work better to increase sales than a direct approach; such is the case when a company is trying to fix a tarnished image. Think of all the types of promotions that BP did after the Gulf oil spill to give the image ‘they cared’ in order to keep the incident from running the company into the ground.So each individual marketing campaign will have to clearly define the end result it wants to achieve and then have the proper promotional strategy put into place to achieve the desired result. Once you establish the goal of your promotional mix, it is then easier to plan the rest of it.Step 3:     Define your message.There are two main factors that every promotional mix message has to have:Content â€" This is simply deciding what image you want to show with your product or service. It consists of both the written word and the graphics that you present to your target audience to convey the benefits of or needs for your product or service. It will normally appeal to things like a person’s need to eat healthy, ensure their safety or save money.Format â€" This is h ow your message will appeal to your target audience. Often you will have to think about the technical aspects of presenting your message. Formats may consist of such things as a live demonstration at a convention where you will need to consider the stage setup, lighting, and sound or a banner on a web page where you will have to consider the size and visual content of the banner itself.Step 4:     Decide how you will get the message to your target audience.If you look back at Section 2, you were given 8 methods that are widely used to promote products and services for sale. When you are trying to establish your marketing mix, at some point you will need to choose the strategy to market your goods and services. For example, you will have to decide if you will use a coupon on a flyer to promote your landscaping services, use direct mail to sell your brand of swimming pools or sponsor a booth in a boat show to help market your marine sportswear line.The method you choose to deliver the message to your target audience is more critical than any other part of designing your promotional mix. You have to think carefully when choosing. You probably would not want to market adult diapers using a strong internet presence because many seniors are fairly computer illiterate, but doing something like putting a coupon in a senior living magazine might work nicely.Step 5:     Determine what action you want your message to achieve.After you have chosen the method of delivery for your promotional message, you must then decide how you want it to be actionable. It is not enough for people to just see your product or service; you want to take it one step further like having them click on a ‘for more information’ button on a promotional web page that brings them to your main site or fill out a coupon for a free trip that supplies you with their contact information for use on a future direct mail campaign.Step 6:      Determine your budget.Your promotional budget is usually det ermined by a set percentage of what you are hoping the sales from your marketing campaign will be. It goes without saying that if you are working with a small budget you will have limited options at times; you may not be able to do such things as hire the most popular actor for a cameo appearance on a TV commercial.Step 7:     Define your promotional mix.Once you have determined your budget, you can then use it to define your promotional mix. Defining your promotional mix includes sectioning it into a percentage of the overall budget.Example: a promotional mix for a new dog toy with a budget of $10,000 might be 50% direct mail campaign ($5,000), 40% advertising in pet magazines ($4,000) and 10% point-of-purchase displays ($1,000).Step 8:     Put the plan into effect.One you have your promotional mix plan in place it is then time to put it into action.Step 9:     Put analysis and control measures into your plan.Lastly, you will want to be able to track your promotional mix plan to se e if you got the results from it that you desired. This will help make future plans more effective. Tracking can be done by such methods as looking at coupons that were filled out on a promotional flyer, looking at the number of visitors to a promotional page on your website or through follow-up surveys by customers after purchase.CONCLUSIONBy now you should be able to see just how important the promotional mix is to an overall marketing strategy. It is a key component of the marketing strategy that must be well thought out and well executed. If your company takes the time to do this, then you stand a good chance of meeting your overall sales goals when you take your marketing message to your target audience.

William Shakespeare s Macbeth - 1363 Words

Macbeth is without a doubt one of the most captivating plays, in my opinion written by William Shakespeare. Throughout this play there is definitely a numerous amount of things that can catch your attention, whether it is a trio of witches appearing, committing murder, or keeping secrets. However, what really catches my attention is the way Shakespeare uses language and unique style to create a distinct mood, and reveal characters’ inner thoughts. In the play Macbeth written by William Shakespeare, Macbeth had came back from battle where he is named a hero, and moments later he receives a prophecy by three witches who approach him and say that he will be the king, the thane of Cawdor, and the thane of Glamis. Shakespeare uses a style and specific diction using very poetic words to create a distinct mood, and he uses figurative language combined with drama to create suspense throughout the play. Thus, revealing the character s inner thoughts. A trio of witches confront Macbeth, saying that he is going to be someone very important. Macbeth is shocked at what that the witches are telling him. For example in Macbeth written by William Shakespeare(lines 49-51) it states, All hail,Macbeth!Hail to you thane of glamis! All hail, Macbeth !Hail to you, thane of Cawdor! All hail, Macbeth, the future king!(Shakespeare, 15)The witches are confronting Macbeth saying all of these things that Macbeth is unaware of. Toward the end of the witches quote they each say somethingShow MoreRelatedWilliam Shakespeare s Macbeth 884 Words   |  4 PagesMacbeth Summary - Act 5 Scenes 1 - 9 Written by Josh, Corey, Sinead, Phoebe and Mason Phoebe Scene 1: So the first scene begins with a physician overseeing Lady Macbeth sleepwalking and muttering to herself while rubbing her hands, trying to remove the imaginary blood. ‘Here’s the smell of the blood still: all the perfumes of Arabia will not sweeten this little hand.’ (Act 5 Scene 1 Lines 11-12) This line is important as it represents Lady Macbeth at war with herself and shows she will never moveRead MoreWilliam Shakespeare s Macbeth 1289 Words   |  6 Pages 2015 Macbeth Literary Essay In this 16th century, classic play about a man hungry for power by William Shakespeare there are many intense instances of symbolism used to demonstrate and prove Macbeth’s feelings and behaviour throughout the book. 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Although there are many differences between the play and history, Shakespeare remains truthful in some aspectsRead MoreWilliam Shakespeare s Macbeth s Fate823 Words   |  4 PagesTragedy of Macbeth, Shakespeare utilizes the battle between free will and destiny to make the reader question what the cause of Macbeth’s triumphs and ultimate demise was. Fate may come about in life, but it is ultimately up to a person’s own free will to make their own decisions. Macbeth’s fate in the play is determined by his own free will. Macbeth’s fate is determined by his own free will, as shown by his actions following the Weird Sister’s three prophecies. In the text, Shakespeare shows the

Two Degree Mobile case study - Free Essay Example

Sample details Pages: 7 Words: 2062 Downloads: 2 Date added: 2017/06/26 Category Business Essay Type Research paper Did you like this example? EXECUTIVE SUMMARY Two degree mobile company is New Zealand s newest mobile network company. It launched in 2009. It is a private telecommunication industry. Don’t waste time! Our writers will create an original "Two Degree Mobile case study" essay for you Create order It establishes branches in various places but headquarter in Auckland. The market is highly concentrated with two large mobile network operators Vodafone and Telecom with a combined market share of approximately 90% of mobile subscribers and a recent new entrant Two Degrees with approximately 10% of subscribers. Market concentration is even higher if market shares are estimated by revenue levels rather than by subscriber numbers. The Commerce Commission has expressed a number of concerns relating to market performance à ¢Ã¢â€š ¬Ã¢â‚¬Å" especially in relation to the high level of prices and low volume of mobile voice calls; and the level of on-net discounts and traffic for voice and SMS services. On the basis of its belief that the combination of on-net pricing and high mobile termination rates creates barrier that restricts the ability of small network operators to compete with larger Mons, the Commerce Commission has introduced measures to monitor on-net discounting and traffic patterns. It has also determined that the price of the mobile termination access service should decrease towards its estimate of the underlying cost of providing the service. While Two Degrees is playing an important role in promoting competition in the New Zealand mobile market, we find that it will continue to face a number of challenges as it seeks to compete more effectively in the future. In particular, we find that: It is still, effectively, a new entrant in the New Zealand mobile market as it has deployed its own network in only some parts of the country, and is still seeking to roll-out its network in new areas. Further, it is still seeking to upgrade its network to match the network functionality of the existing Mons, and has yet to enter the large business and government market segments. Two Degrees is yet to turn over an annual operating profit despite acquiring almost 10% of market subscribers, which implies that it may not have yet reached minimum efficient scale. Overall mobile industry revenue growth rates are presently flat, with declining voice revenues being roughly matched by increases in SMS and data revenues. Prospects for rapid revenue growth are also limited given Two Degrees has entered the New Zealand mobile market during a mature phase of its development, with mobile penetration levels already in excess of 100%. For so long as Two Degrees has a significantly lower market share of mobile subscribers, it will always be vulnerable to the risk of anti-competitive on-net pricing offers being launched by its rivals in a way that could limit its ability to attract new customers. While Two Degrees continues to have its own network only deployed in major population centres in New Zealand; it will always be dependent on its rivals to provide nationwide network coverage via the acquisition of a national roaming service that is not, at present, subject to access price regulation. Question 1: Explain the role strategic marketing occupies in organization. Your answer must address how planning, decision making, selecting and pursuing marketing opportunities achieve sustainable competitive advantage. Strategic marketing: Marketing strategyis the goal of increasing sales and achieving a sustainablecompetitive advantage.Marketing strategy of 2 degrees includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contributes to the goals of the company and its marketing objectives. Planning: 2 degrees use the planning function for achievement of its goal. 2 degrees starts the planning with situation of current operation of an organization and identifies what needs to be improving for next year. 2 degrees also involves the result which they want to achieve and determine the process step by step. Decision making:- In an organization after planning decision making is done. First the manager make plan and then make decision on that plan to achieve goods of organization. After planning the manager takes the main decision and starts work step by step and then achieve the goal of organization. Selecting marketing opportunities to achieve sustainable competitive advantage: To achieve the advantages, the organization has to select the different marketing opportunities. After get the advantages of competitive part, the organization can achieve the goals. There are many competitive of 2 degrees like Vodafone, Telecom, Skinny mobiles and many more so 2 degree use this function for achieving the competitive advantage. Question 2: Explain the term marketing strategy in terms of how such a strategy helps a business unit achieve its marketing objectives. Product: Companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s product which company planning to market is with complete for new generation smart phone which have latest and new features which no other company provide. 2 degrees provide many facilities and plans for latest phones like it gives high speed internet and cheaper plans like in $29; customers get 300 minutes, 1 GB internet data and unlimited texts. So by these types of products, most of the customers are attracted by it and use 2 degrees. Promotion: This promotion can be achieved by powerful advertisement on media channels and by advertising the products on Internet too which acts a powerful advertisement tool nowadays. Secondly the advertisement can be carried out in magazines and newspaper. 2 degrees uses banners and posters as a promotion to attract the customers. Price: For this strategy, companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s main targets are all the people who uses the brand new product in smart phone world and college going students because they mostly uses internet so 2 degrees set the price by which they are satisfied. Company also give many types of plans like low roaming rates, low rates on international calling and so on. Place: If company segment the market clearly, then only we come to know potential place, while considering targeted customer living territory and distribution facilities. 2 degrees most of the sales are depending on the place strategy. 2 degrees arrange its most of branches in the city area or that place where population is high so they get more profit Question 3: Explain, identify and describe the six stages of strategic marketing planning process. Establish ability to work: In this point, manager has to make different teams for divide the work and then allocate all the resources and clarify all the task of plan. Also clarify the roles for different groups or team and make the situation to work. By all these, a person can establish the ability to work and start planning process. 2 degrees make the teams and the main in the team is established the work ability in the team. By this all the team members are take interest in their work so the manager established the ability in many ways like to give promotion, to give best worker price by this all the workers have ability to work hard. Analyse problem: For analyse problem, First thing is to collect all the information about problem and assess the importance of problem and also effects on society. Then try to get feedback from stakeholders. Develop alternate solution: After finding problem, first is to check the team staffing and collect alternative information. Than search for possible situation and after that define and describe the solution for the solving of problem. Evaluate alternative solution: For evaluation, First thing is to assess problem solving potential and derive potential efficiency. Moreover, estimate the expenditures and get cost efficiency also. Another thing is to collect adjusted efficiency adjusted efficiency and assess the acceptance of political parties or department. Set planning priorities: For solving the planning priorities, First thing is to estimate the expenditure of planning and then assess planning urgency and synergies and also derive planning priority by all these elements, planning priorities are set. ThePriority Setting Process Checklist(PSPC) provides a systematic approach to planning for priority setting. This tool is particularly useful when decision makers are allocating finite resources among multiple competing priorities, as ithelps users to identify necessary elements before the priority-setting process begins. Determine next step: For this step, first check completeness of decision draft and also assess recommendation for the planning process and at last make decision. Question 4: Explain the links between strategic marketing and corporate strategy. Mission statement: Mission statement is a statement of an organization or a company. The mission statement should guide the action of the organization and also give guidelines for decision making. It provides the framework for achieving the goal of a company. According to Bart, the commercial mission statement consists of three essential components: Key market: For 2 degrees all the people are targeted customers. Contribution: 2 degrees provide many types of services to their customers like to choose their own numbers for their card, online top up, high speed internet or 4G speed internets, cheaper plans, returns and refund policies, to solve customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s problems immediately and many more. It is a contribution of 2 degrees so customers are attracted by it and trust on it. Distinction: There are many services of 2 degrees but some are unique or most of the customers are like some of the services like to choose own numbers, return and refund, customers get the immediate solution of their problems etc. So this is distinction of two degrees and ità ¢Ã¢â€š ¬Ã¢â€ž ¢s all about why most of the people are using 2 degrees. Organizational structure: Anorganizational structuredefines how activities such as task allocation, coordination and supervision are directed towards the achievement of organizational aims. It can also be considered as the viewing glass or perspective through which individuals see their organization and its environment. Organizationsare a variant ofclustered entities. Every organization should concern about its structure. The structure clarifies relationship, roles and responsibilities. There are 5 main points in this structure: Job title. Specific task required. Supervisor and Sub ordinates. Units of department. Minimum skills for job. Corporate responsibilities and ethics: Corporate socialis a form ofcorporateself-regulationintegrated into abusiness model. CSR policy functions as a self-regulatory mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards and internationalnorms. In some models, a firms implementation of CSR goes beyond compliance and engages in actions that appear to further some social good, beyond the interests of the firm and that which is required by law. It is one type of the responsibility of 2 degrees to follow it for knowing of what is right and what right things to achieve the goal in the short time because it involves learning what is wrong and what is right and then doing right things to achieve the organizational goal. Ethics teach different rules of organization to the staff in very easy and simple way. Dynamic strategy: The word à ¢Ã¢â€š ¬Ã‹Å"dynamicsà ¢Ã¢â€š ¬Ã¢â€ž ¢ appears frequently in discussions and writing about strategy, and is used in two distinct, though equally important senses. Thedynamics of strategy and performanceconcerns the à ¢Ã¢â€š ¬Ã‹Å"contentà ¢Ã¢â€š ¬Ã¢â€ž ¢ of strategy à ¢Ã¢â€š ¬Ã¢â‚¬Å" initiatives, choices, policies and decisions adopted in an attempt to improve performance, and the results that arise from these managerial behaviours. By using of thedynamic model of the strategy process, 2 degreesmakes a way of understanding how strategic actions occur. It recognizes thatstrategic planningis dynamic, that is, strategy-making involves a complex pattern of actions and reactions. It is partially planned and partially unplanned. A literature search shows the first of these senses to be both the earliest and most widely used meaning of à ¢Ã¢â€š ¬Ã‹Å"strategy dynamicsà ¢Ã¢â€š ¬Ã¢â€ž ¢, though that is not to diminish the importance of the dynamic view of the strateg y processes. Knowledge management system: 2 degrees uses the knowledge management system because it is the process of developing, sharing and effectively using organizational knowledge. It uses the best knowledge to achieve organizational objectives by using multi-disciplined approach. Knowledge management efforts typically focus on organisationalobjectivessuch as improved performance,competitive advantage,innovation, the sharing of lessons learned, integration andcontinuous improvementof the organisation. KM efforts overlap withorganisational learningand may be distinguished from that by a greater focus on the management of knowledge as a strategic asset and a focus on encouraging thesharing of knowledge. It is seen as an enabler of organisational learning and a more concrete mechanism than the previous abstract research. It includes courses taught in fields of business administration and management. So thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s why 2 degrees uses the knowledge management system and it is very important for it. Reference: www.google.co.nz www.2degrees.co.nz

Booker T Washington Free Essays

Booker T. Washington and the Struggle Against White Supremacy One of the most powerful black leaders to have ever live, this is what some people argued of Booker T. Washington. We will write a custom essay sample on Booker T Washington or any similar topic only for you Order Now With a black mother and white father he never knew, Washington was born into slavery near Hale’s Ford in Franklin County, Virginia. He worked growing up, and then attended Hampton Institute, a school designed to educate African and Native Americans. I don’t think he knew, that anybody knew, how much he would change the world over his lifetime. There were many racists view’s back then. Booker T. Washington learned how to work around whites to get what he wanted, and took many tours around the United States to teach other blacks. Racism has been around for years, and remains around today. The difference is that it was much more cruel back then. There were many racist views expressed by whites toward blacks in the 19th century. After Reconstruction, whites began to really express these views. They had seen that blacks had been involved in many black political activities and it pissed them off. They also were mad since they had lost the Civil War. They claimed that: â€Å"Blacks had had their fair chance, had demonstrated their present incapacity for self-government, and could justifiably be relegated, for time being at least, to an inferior status. † Black people where humiliated, beaten, and thrown in jail, and even killed. Whites also controlled blacks’ futures economically. They established black codes to ensure that blacks had stable labor force, which designated â€Å"servants† as employees and â€Å"masters† as employers. This prevented blacks from vagrancy or loitering, making them work even if they did not want to. Booker T. Washington was a very smart man, well at least I think he is. He knew how to get what he wanted, the psychology of â€Å"Black Survivalism†. He uses many survivalist tactics he used on white people to gain improved living conditions for blacks. Many people feel that he was a sellout, he was, but it gained from it. Washington believed that black people’s problems would be solved if they worked like whites needed. If they would abide by the law and cooperate, the industrial education would provide them with an economic niche. Eventually, he believed this would lead to economic independence. Of course, white people thought that Washington was trying to promote segregation and black inferiority. He was not trying to promote segregation, but he was going for black inferiority. Black people needed to do this. Washington was basically saying that if black people continued to work in their field, and other fields, they had the upper hand. They would learn all the techniques, and know everything about that field. Whites did not work, so they knew nothing. Without the blacks, they could not make any money. Booker T. Washington took many tours. The tour that I was most interested in was his tour of Florida. This caught my attention I live here in Florida. This is apart of its history. Washington started his tour of Florida on March 1, 1912. It lasted from March 1st til March 7th. His tour was sponsored by The Florida State Negro Business League. FSNBL was made up of businessmen and women who believed that they could form a â€Å"good strong organization† that would â€Å"benefit and up build the colored race†. They accomplished exactly what they wanted. Booker T. Washington’s first stop on the was Pensacola. Pensacola was the home of Matthew Lewey, the publisher of the first black newspaper in Florida, the Florida Sentinel. This was not only Lewey’s home though, it was mine also. I lived in Pensacola most of my life before moving to Tallahassee. A Negro business community, is what Washington had called Pensacola in 1907. To him it represented â€Å" that healthy progressive communal spirit, so necessary to our people†¦Ã¢â‚¬  By 1910, the city had declined from their â€Å"black progress and success†. Yet, here he was making his first stop here five years later. March 1, 1912 he spoke at the Opera House in Pensacola. His speech was heard by over two thousand people. There were eight hundred whites in attendance, the rest were black. In his speech he gave encouragement and moral advice. Saying: â€Å"We not only have the advantage in a state like Florida of securing land, but the further advantages of finding plenty of work,†¦Ã¢â‚¬  â€Å"There are few if any members of our race who have spent any considerable length of time in seeking labor, labor seeks them. Our condition is different from laboring people in many parts of the old world where they have to spend days and sometimes months in seeking labor and then are not able to find it. Washington left Pensacola for Tallahassee. He made a quick stop in Quincy to visit the Dunbar Graded School. When he arrived in Tallahassee he was greeted with a parade. This parade was led by the FAMC band. FAMC is now Florida Agricultural and Mechanical University. The band is now known as the Marching 100. Reading about my school in this book made me ev en more proud to be a rattler. The parade also consisted of black artisans, professional men, and farmers. Washington gave his speech on â€Å"Some of the Essential Things In Race Development†. Afterwards he was invited to FAMC for a formal reception. Washington then gave another encouraging speech. He complemented FAMC, saying: â€Å"the State of Florida†¦has provided for the Negros in this state the best plant with the best equipment of any state in the Union. † â€Å"I am glad to add that it is the best kept up plant, the cleanest, and the most systematically arranged of any that I have ever seen. † Booker T. Washington visited Lake City, Ocala, Tampa, Lakeland, Eatonville, Palatka, Daytona Beach, and finished his tour in Jacksonville on March 7, 1912. How to cite Booker T Washington, Papers Booker T Washington Free Essays Industrial Revolution in America (1870-1900) demanded a new social order and improved schooling system, new life philosophy and labor relations. Booker T Washington was one of the leaders who foreshadowed industrial changes and saw roots of social transformations in improved educational facilities and new philosophy of education. Thesis The main contribution of Washington is a new vision of education (â€Å"industrial education†), participation in political, economic and social life and support of industrial and personal development of black population and the South. We will write a custom essay sample on Booker T Washington or any similar topic only for you Order Now Washington transformed traditional education and created a new concept of ‘industrial education’. He supposed that moral training was much more important than intellectual instruction. He believed that the black race should abstain from politics and civil rights agitation until industrial education should have done its work. Industrial education was not so much technical as moral (Verney 38). Washington explained that ‘industrial education’ should help a man to improve his self-image and level of professional skills. In order to promote eh idea of â€Å"industrial education† and support black population, Washington opened his own school in 1881 in Alabama. The main benefit of this school was that Washington applied his philosophy of education to conditions of Southern regions and economic development of the South. â€Å"Its programs emphasized industrial training as a means to self-respect and economic independence for black people† (Washington 50271). Booker T Washington was an advisor of the African American community taking an active part in political, economic and social life of this period. In many cases Washington not only seemed to agree with those whites who were moderate in their racial views and conservative in their economic views, he actually did agree with them, and they correctly sensed his response (Brock n. d. ). Following Verney (2001): In his solicitation for funds in the North, he carried letters of endorsement from a succession of Alabama governors and superintendents of education, for whom Tuskegee Institute was both an economic stimulant and a social tranquilizer (67). Washington had a great impact on political life in the region trying to solve racial problems and segregation. Financially, he received support from philanthropists, and introduced and organized educational programs for black students. In social sphere he had a great impact on views and life perception of black population promulgating ideas of equality and skillful labor (Verney 87). Publicly, Washington accepted a separate and unequal life for black people, but accepted black strength, self-improvement, and mutual aid. Booker T Washington supported industrial development in all spheres of life reinterpreting the role of black people in economy. â€Å"With the coming Industrial Revolution of the North, Washington envisioned many economic opportunities for freedmen in the South† (Brock n. d. ). Washington supported the idea of industrialization of the South and economic development of the poor regions. â€Å"This industrial training, emphasizing as it does the idea of economic production, is gradually bringing the South to the point where it is feeding itself† (Washington n. d. ). He saw improved position of black people as the main source of industrial development of the nation (Verney 87). Washington supported and welcomed industrial Revolution and economic progress through new educational approaches and social support of the coming changes. He stated that Industrial revolution opened new perspectives and opportunities for a wide number of people employed in industry including black population and former slaves. Washington supposed that industrial development of the South and improved conditions of life would benefit the whole country. He saw â€Å"industrial education† and personal development of black population as the main engine of Industrial Revolution. Works Cited 1. Brock, R. E. N. d. Cast Down Your Buckets Where You Are. 07 June 2007, from http://afgen. com/cast_down. html 2. Washington, B. T. n. d. The Awakening of the Negro (1896). 07 June 2007, from http://xroads. virginia. edu/~hyper/WASHINGTON/awakening. html 3. Washington, Booker Taliaferro. The Columbia Encyclopedia, Sixth Edition. 2004. 50271. 4. Verney, K. J. Art of the Possible: Booker T. Washington. Garland Publishing Inc, US, 2001. How to cite Booker T Washington, Papers

Ethical Issues in Business free essay sample

Ethical Issues in Business. It seems that every day in the news we are hearing of new company that has acted at least unethically and possibly illegally in the operation and financial reporting of their companys business dealings. There are many ethical issues in business. One major issue that we see is over and under reporting net income. Companies like to show that every quarter the net income of the business has an increase or profit. In order to show this they adopt unethical or illegal means in the operation and financial reporting. One such method is the indiscriminate use of stock options for employees that enable companies to take employment costs off balance sheet and inflate earnings. With the recent ethical issues we have had companies over the years it is important that we pay close attention to financial reporting provided by companies. This method will reduce the equilibrium price and increase equilibrium quantity for this companys products and services. The reason for this is that the wage is bill is shown lower than what it actually is. This causes the supply curve to shift to the right. With an increase in supply, if the firm is a monopoly/oligopoly/monopolistic competition, there will be a decline in the price of the product of the firm. In case the firm is operating in perfect competition, there will only be an increase in the quantity the company sells in the market. The scenario described above indicates that there is a shift in the supply curve, in other words the costs are shown to be lower than what they actually are at the time. The supply curve shift to its right but its elasticity is not affected. As the method described above does not relate to demand, the elasticity of demand is not directly affected. Any market structure, perfect, monopoly, oligopoly or monopolistic competition, the same ethical issues arise, the salary cost is underreported because of the use of stock options. This means costs are shown at a lower rate and profits are inflated. The decision to show inflated profits is unethical. From the deontological ethical perspective it is the duty of the management to show the correct profits and not inflated profits. Chapter 3, Question 14 Assuming that the demand and supply for premium coffees are in equilibrium, the price will be at a constant, without significant pressure from the market. If Starbucks introduced the world to premium blends, this would cause a positive shift in the demand curve. There a higher equilibrium price and higher quantity when demand increases and supply remain unchanged. As prices increase, and the market moves to a new equilibrium, we will see higher wages, more advances and investments in technology and infrastructure, and greater competition. As production become more efficient and competition becomes greater, supply will increase and cause prices to settle back down. There are several factors that will impact the long-term equilibrium, such as changes in supply. For example, if a hard freeze eliminated Brazil’s premium coffee crop, this would cause a negative shift in the supply curve. Assuming demand remains constant a negative shift in the supply curve will cause quantity to decrease and equilibrium price to increase. Research shows that in 2011 a frost occurred in Brazils southeastern coffee growing belt. Traders worried that next years yields could be hurt. At the same time, heavy rains during harvest forced Columbia to reduce its crop estimate for 2011. Understanding the impact of problems along the supply chain and how the changes in supply will impact prices in the market allows real world investors to make predictions of price in the future. This is important for businesses along the supply chain as well, in order to â€Å"stay ahead of the curve† when making strategic business decisions. ? Chapter 5, Question 17 Assuming there is a large rise in the demand for computer chips and potato chips. Potato chips manufacturers will be able to respond to a rise in demand quicker than a computer chip manufacturer. This is due to the fact that potatoes are more readily available, and the process for making potato chips is not as involved or difficult. The tools, materials and highly skilled labor force it takes to manufacture computer chips are more complex and will require more time to complete. Both manufacturers may attempt to ramp up production by adding another shift to the existing production line. Another option in the short run may be to contract another company to assist with the manufacturing as the demand increases or purchase/rent additional equipment to expand the production lines as needed to keep up with the demand and process request. In the overall big picture the positive shift in demand will put pressure on the market for increased competition. In order to maintain market share and maintain competitive advantage, both manufacturers will need to deliver value to the customer either in the form of a differentiated product or lower prices. In the long run, both of these priorities will be achieved through investment. A decision will have to be made that either investment in more efficient production and supply chain management, or more investment in a better product that stands out in the market. The long run success will also be dependent on the abilities of the entire supply chain to keep up with demand. If the demand is large but you are unable to meet the demand and supply the products it means nothing. The disadvantage of the potato chip company is that no matter how many potato chip factories you build, the manufacturer is still at the mercy of how many potato crops can be grown in a given season.